Top popular drugs during the cold seasonsearch engine data

Update: February 2019

The end of the summer season is traditionally characterized by an increase
the number of search queries on the main symptoms and drugs
for treating colds. Interestingly, it is for these requests
you can make a clear picture of when and where the peaks often appear

Based on the analysis of user requests with the words “ARD”,
�“ARVI”, “runny nose”, “cold”, “flu” and “cough” were held
a large study that lasted from august 2014 – mid
January 2018. Also included in the analysis were requests for
drugs related to fixed assets for
treatment of colds according to online pharmacies. Augustus was chosen
the beginning of the study period, since it is in this month
there is an increase in search activity about colds

Over the past 3.5 years, Internet users have produced

  • 108 миллионов запросов в поисковике ЯнDecс
    regards to SARS, etc.
  • 400 миллионов касаемо лекарственных
  • Исследователи анализировали данные по 29 городам
  • где было сделано более 2 миллионов попыток
    search for information about colds.

Data on “drug” requests were calculated for the number of all
settlements of our country.


If to describe the situation as a whole, then in any of the selected cities
there are two regular regular flashes of the common cold – in the fall and
in winter, around September and January. But definitely there is
variations of these indicators. Now, in early 2018,
�The “cold” peak has not yet been overcome.

Table 1. Picture of requests for colds and their symptoms
in the search engine “Yandex” in the period 2014-2018. In different cities
Russian Federation:

City 2014-2015 2015-2016 2016-2017 2017-2018
peak 1 peak 2 peak 1 peak 2 peak 1 peak 2 peak 1 peak 2
Barnaul Dec-Jan February sep Jan sep-oct Dec-Jan sep-oct Dec
Belgorod sep-oct February Jan February sep-oct February sep oct
Volgograd sep-oct Jan Jan March sep-oct Dec sep oct
Voronezh sep February sep Jan sep Dec sep oct
Yekaterinburg sep February sep Jan sep Dec-Jan sep oct-nov
Irkutsk sep February sep Jan Dec-Jan March sep Dec
Kazan February March sep-oct Jan sep Dec-Jan sep Dec
Kirov sep February oct Jan Jan February sep-oct Dec
Krasnodar oct February oct Jan sep Dec sep-oct nov
Krasnoyarsk sep February sep Jan Dec-Jan February sep Dec
Lipetsk sep February sep Jan sep Dec sep Dec
Moscow sep February sep Jan sep Dec sep-oct Dec
Lower Novgorod sep Dec sep Jan Dec February sep nov-Dec
Novosibirsk sep February sep Jan sep-oct Jan sep-oct nov
Omsk sep-oct February sep Jan sep Jan sep nov-Dec
Orenburg sep February sep-oct Jan sep Dec-Jan sep oct
Penza sep February sep Jan sep Dec sep oct
Permian sep Jan-February sep Jan sep Dec-Jan sep Dec
Rostov-on-Don oct February oct Jan sep-oct Dec sep-oct Dec
Ryazan Dec February sep Jan sep Dec sep Dec
Samara sep Jan-February sep-oct Jan sep Dec-Jan sep nov
St. Petersburg sep-oct February sep Jan sep-oct Dec sep-oct Dec
Saratov sep February sep Jan sep-oct Dec sep Dec
Stavropol sep-oct February oct Jan sep-oct Dec sep oct
Tula sep February sep-oct Jan Dec February sep oct
Tyumen oct-nov February sep Jan sep Dec sep Dec
Ufa sep February sep Jan sep Dec-Jan sep-oct Dec
Chelyabinsk sep Jan-February sep Jan sep Dec sep Dec
Yaroslavl sep February sep Jan sep Dec sep nov

Второй peak 2015-2016, как можно заметить, пришелся на Janарь
in almost all the cities listed. Historically, this is due to
the advent of the swine flu epidemic. Generally peaks are on average
на sepябрь и Janарь из-за прихода холодов в эти периоды, а
virus activity just increases during the cold season.
Infection with bacterial agents with the development of purulent complications
connected more with the “layering” of the infection on the already existing
within 2-3 days viral disease. This is due to a decrease in
local and general immunity due to viruses and
by alleviating infection with bacteria.


City Activity

Наибольшее количество запросов в ЯнDecс поступало из:

  • Volgogradа;
  • Saratovа;
  • Voronezhа;
  • Krasnodarа.

The least active were the following cities:

  • Krasnodar;
  • Novosibirsk;
  • Kazan;
  • Irkutsk.

This information cannot be considered completely reliable, since
it does not correlate with the actual incidence and incidence rates
medical institutions. Many people have a habit of looking
information about various diseases, not because they have
there are, but simply out of interest and for the development of their horizons.


Among the variety of drugs for the treatment of “colds”
diseases are most popular antiviral,
antibacterial, antiseptic, immunostimulating,
mucolytic (thinning sputum), anti-inflammatory
facilities. And in a large percentage of cases this or that drug
appointed by people themselves after reading the recommendations on
receive it from the Internet. This is wrong, because the reason for
the occurrence of ARVI can serve a variety of microorganisms,
in what разбирается только дoctор. However, the population of Russia
широко использует ЯнDecс для попыток самолечения.

The study showed that the most popular drugs

  • Amoxiclav (amoxicillin clavulanate, belongs to the group
    protected penicillins).
  • Paracetamol (nonsteroidal anti-inflammatory agent,
    antipyretic, analgesic, anti-inflammatory
  • Miramistin (antiseptic drug).

In addition to Amoksiklav, interest in Flemoxin Solutab is high.
(Amoxicillin), more often requests about them appear in the winter. Of
anti-inflammatory drugs also seek information about
diclofenac, nurofene, acetylsalicylic acid (Aspirin). Of
противовирусных и иммуностимулирующих drugs чаще встречаются
Viferon and Kagocel. And the most popular mucolytics – ACC, Lasolvan

An interesting fact is that requests for treatment with traditional recipes are still
so far remain relevant. The only good thing is that their number is not
exceeds 2%. Чаще подобные запросы исходили из Уфы, Barnaulа,
Kirovа, Orenburgа, Казани. Реже – из St. Petersburgа, Москвы,
Voronezhа и Krasnodarа.

No matter how sad it is, but in the majority our population is not
just does not listen to the advice of doctors for the treatment of SARS, but
нацелено на самостоятельный выбор drugs для себя. But after all
many of these remedies have serious side effects and
contraindications. For example, diclofenac and paracetamol are capable
cause erosive and ulcerative changes in the stomach or
duodenum, reduce the effectiveness of ongoing therapy
hypertension, adversely affect the kidneys, liver,
provoke bleeding. Patients with diseases of the digestive tract, heart
or the kidneys simply do not pay attention to it and will be with
pleasure to use these drugs.

Unreasonable use is also very common.
antibiotics then it only makes sense to apply antiviral
facilities. This already entails consequences – every year all
more susceptibility of bacteria to various classes decreases
antibiotics. But not all antiviral and
immunomodulatory drugs have proven efficacy.
All this speaks only about one thing: questions related to drugs,
must nevertheless be decided upon by a doctor, and not through search

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